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Literature

Marketing Research  

Marketing Research Essentials

Carl McDaniel

Date of publication: 2005
Publisher: John Wiley & Sons
ISBN: 0471684767

online survey with 2ask.net

  • uncomplicated and quick design of your questionnaires
  • conduct surveys cost-efficiently online
  • evaluate survey results already during the ongoing survey
  • direct data exchange with Excel and SPSS

Single survey

  • 1 survey*
  • Contract period: 30 days
  • Up to 30 questions*
  • Up to 100 participants*
  • Up to 300 e-mails*
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  • 3 surveys*
  • Contract period: 1 year
  • Up to 60 questions*
  • Up to 300 participants*
  • Up to 900 e-mails*
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  • Personalized e-mails
  • Optional access codes
*) upgradeable later on
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Business package

  • Unlimited no. of surveys
  • Contract period: 1 year
  • Up to 100 questions*
  • Up to 600 participants
  • Up to 1800 e-mails*
  • Filters/Skips
  • Personalized e-mails
  • Optional access codes
  • Business tools
    • Multilingual surveys
    • Layout configurator
    • SSL encoding
    • IP address filter
    • Enhanced statistics
*) upgradeable later on
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The offers for students are located in the area: Student packages
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Overall price: Euro 417,30

Free trial

  • 3 surveys
  • Contract period: 30 days
  • Up to 100 questions
  • Up to 10 participants
  • Up to 10 e-mails
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  • Personalized e-mails
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    • Multilingual surveys
    • Layout configurator
    • SSL encoding
    • IP address filter
    • Enhanced statistics
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Books and literature

Quality Management

Customer Satisfaction Measurement for ISO 9000: 2000

Nigel Hill, Bill Self, Greg Rochie

Erscheinungsdatum: 2002, Verlag: Butterworth-Heinemann, ISBN: 0750655135

Employee survey

How to Design, Implement, and Interpret an Employee Survey

John H. McConnell

Erscheinungsdatum: 2006, Verlag: AMACOM, ISBN: 0814473385

Market Research

The Market Research Toolbox. A Concise Guide for Beginners

Edward F. McQuarrie

Erscheinungsdatum: 2005, Verlag: Sage Publications, ISBN: 1412913195

  Further book recommendations