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Books and literature
Marktforschung
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Books and literature
In the following you will find selected book and literature recommmendations on the topics
Online surveys in general, Online market research, Employee surveys / Employee satisfaction, 360 degree assessment / Analysis, Customer survey / Customer satisfaction, Quality management surveys, psychological and sociological surveys. Marktforschung Das Internet als Instrument der MarktforschungChristian SassDate of publication: 01.01.1999, Publisher: Vermittlungsdienst für Diplomarbeiten, ISBN: 3933644984 
 Martkforschung mit dem Internet - Einsatzmöglichkeiten, Grenzen und EntwicklungspotenzialeDominik DeckerDate of publication: 2001, Publisher: Tectum Verlag, ISBN: 3828882471
 Marktforschung via InternetChristof MönchhalfenDate of publication: 2000, Publisher: Bochumer Univ.vlg, ISBN: 3934453228
 Online- Marktforschung - Theoretische Grundlagen und praktische Erfahrungen 2 AuflageAxel Theobald, Marcus Dreyer, Thomas StarsetzkiDate of publication: 13.05.2003, Publisher: Dr. Th. Gabler Verlag, ISBN: 3409217819
 Marktforschung. Methodische Grundlagen und praktische AnwendungLudwig Berekoven, Werner Eckert, Peter EllenriederDate of publication: 2004, Publisher: Gabler, ISBN: 3409169822
  Marktforschung. Wie Sie Erfolg versprechende Zielgruppen finden.Dietmar PfaffDate of publication: 01.09.2005, Publisher: Cornelsen, ISBN: 3589236906
 The Handbook of Online Marketing ResearchJoshua Grossnickle, Oliver RaskinDate of publication: 2001, Publisher: McGraw-Hill Education, ISBN: 0071361146
 Marketing Research EssentialsCarl McDanielDate of publication: 2005, Publisher: John Wiley & Sons, ISBN: 0471684767
 Market Research in Practice. A Guide to the BasicsPaul Hague, Nick Hague, Carol-Ann MorganDate of publication: 2004, Publisher: Kogan Page, ISBN: 0749441801
 Market Research. A Guide to Planning, Methodology and EvaluationPeter Jackson, Paul HagueDate of publication: 2002, Publisher: Kogan Page, ISBN: 0749437308
 Market Research in the Internet AgeRob Monster, Raymond PettitDate of publication: 2003, Publisher: John Wiley & Sons (Asia) Pte Ltd, ISBN: 0470820640
 Qualitative Market ResearchHy MariampolskiDate of publication: 2001, Publisher: Sage Publications Ltd, ISBN: 0761969454
 Introduction to Online Market and Industry ResearchCynthia L. ShamelDate of publication: 2004, Publisher: South-Western Educational Publishing, ISBN: 0538726849
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