 Please select |
 HOME
Books and literature
Market research
|
|
Books and literature
In the following you will find selected book and literature recommmendations on the topics
Online surveys in general, Online market research, Employee surveys / Employee satisfaction, 360 degree assessment / Analysis, Customer survey / Customer satisfaction, Quality management surveys, psychological and sociological surveys. Market research The Handbook of Online Marketing ResearchJoshua Grossnickle, Oliver RaskinDate of publication: 2001, Publisher: McGraw-Hill Education, ISBN: 0071361146 
 Marketing Research EssentialsCarl McDanielDate of publication: 2005, Publisher: John Wiley & Sons, ISBN: 0471684767
 Market Research in Practice. A Guide to the BasicsPaul Hague, Nick Hague, Carol-Ann MorganDate of publication: 2004, Publisher: Kogan Page, ISBN: 0749441801
 Market Research. A Guide to Planning, Methodology and EvaluationPeter Jackson, Paul HagueDate of publication: 2002, Publisher: Kogan Page, ISBN: 0749437308
 Market Research in the Internet AgeRob Monster, Raymond PettitDate of publication: 2003, Publisher: John Wiley & Sons (Asia) Pte Ltd, ISBN: 0470820640
 Qualitative Market ResearchHy MariampolskiDate of publication: 2001, Publisher: Sage Publications Ltd, ISBN: 0761969454
 Introduction to Online Market and Industry ResearchCynthia L. ShamelDate of publication: 2004, Publisher: South-Western Educational Publishing, ISBN: 0538726849
 The Market Research Toolbox. A Concise Guide for BeginnersEdward F. McQuarrieDate of publication: 2005, Publisher: Sage Publications, ISBN: 1412913195
|
||||||
